Contents Introduction Business Sustainable growth Strong position in target markets Leader in technology and innovation Operational excellence Business perfo Sustainable growth The financial health and commercial success of HUBER+SUHNER are the result of its value creation, long-term and customer-focused innovation, and strong relationships with its employees, customers, investors, local communities, and other stakeholders. The business strategy includes four components that synergistically influence and strengthen each other: the entry into new markets, the ambition to strong positions in target markets, the development of innovative products and technologies, and the ability to sustain these positions through operational excellence. HUBER+SUHNER builds its sustainable growth on diversified market verticals in three different states of maturity: core markets and focused market verticals, growth initiatives, and opportunities with growth potential. In 2021, some allocations of these market verticals were changed for strategic reasons. Core markets and focused ma the basis of today’s business crucial to secure the company and setup. The aim is to be in markets which allow the comp strengths to take a strong pos bution is essential to reach to fund the growth initiatives. The HUBER+SUHNER serves are test mobile network, communica manufacturer (CEM) compo cess network, and rolling stock focused market verticals incl highly attractive niche applic sized markets such as energy and high power charging. Growth initiatives have been on their potential for significan growth, and their strategic fit defense, data center, and Two former “opportunities w tential” were upgraded to f growth initiatives (i.e., rail comm advanced driver assistance s ceed, HUBER+SUHNER ensur approach, pre-investments in r formation of highly committe 23 % of net sales from growth initiatives initiativ to grow compa kets. Th the pot attrac come the fut
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